Today’s SEO Episode on:
“7 Ultimate Link Building Factor and Attributes”
I’m often asked how many backlinks do I need to rank my site #1 in the search results?
My answer is, generally whatever it takes in some cases it may take a huge number of links to get the job done.
You know those ranking of the site can be quite easy so I’ll begin by explaining why links are so important and what are the different ways they benefit your website.
Then I’ll show you what a good link is from an SEO perspective and I’ll also explain why you need a selection of different kinds of links.
You’ll also learn how to do a link analysis on your site or on your competitors.
Once you know all this, we will be ready to see how to actually create links on how to get other websites to link to yours.
You can read my post if you are not sure about Why Does Post Having More Internal Links Rank Better?
I’m going to explain my concept of real links and fake links and then talk about low hanging fruit, the backlinks you can get quickly and easily.
Finally, we look into a variety of different techniques for generating backlinks that point to your website in some ways.
Linking is the hardest part of SEO with on-page issues like page optimization and site structure.
You have total control, it’s your site after all.
But with linking, it’s different.
You’re trying to convince other people to link to your site.
There are lots of ways to do that. Some good and some not-so-good.
Getting really useful backlinks can be quite a challenge.
We will be looking for these link building factor and attributes one by one.
So let’s get started with link building in-depth.
This article explains how to create backlinks to your website in order to help your site with search engine optimization.
That is to, encourage major search engines to rank your web pages high up in the search results.
In order to understand these, you’ll need some basic knowledge about link building factor and attributes.
You’ll need to know how to use a web browser, of course, and the basics of using search engines such as Google Yahoo and Bing.
You will also need to understand a little simple HTML and not a lot.
You don’t need to be an accomplished web developer but I will be showing you the structure of HTML hyperlink.
So you shouldn’t be totally lost when we get into that.
Although this is primarily about getting links from other sites pointing back to yours.
The concepts also applied to links between pages within your own site.
So you need to know how to do that, how to use HTML or your editing tool in order to create and format links because keywords are so important to any SEO project.
You also need to know how to determine which keywords you should be targeting.
This is typically a task undertaken right at the beginning of any advanced SEO project strategy.
So it’s not something I cover here you can learn more about this in my earlier posts.
Analyzing your website for Link Building Factor and Attributes to improve SEO
In most cases, if you don’t have good backlinks pointing to your website or links that convince the search engines that the site is valuable, you simply cannot get ranked in the searches for the keywords you’re targeting.
It’s as simple as that links are the single most important component of SEO and an SEO campaign that ignores links will fail.
What does this mean for your link building strategy, then?
Let’s begin answering that question:
#1 Link Building Factor: Link Popularity
I’m going to start with the first link building factor, that is: link popularity.
So, what is link popularity?
It’s quite simply a measure of the popularity of a webpage based on the number of backlinks pointing to the page consider web pages X and Y.
Let’s say there are 500 other web pages linking to page X but only 50 pages linking to page Y.
Page X based on a measure of links is clearly more popular than page Y right.
So it’s link popularity is greater.
Simple tools to measure link popularity have been around for a long time.
Checking your link popularity, let you measure the total number of websites that link to your site and today there are various more advanced link analysis tools that do the same.
Although with more detail and information search engines are interested in link popularity because it’s a way of learning how important a page is.
If page X is more popular than page Y it’s also more valuable.
The link popularity is the simple but extremely important concept.
The more links you have pointing to your website the more important Google and other major rivals will assume it is and the higher your pages will rank in the search results.
#2 Link Building Factor: Page Rank
Modern searches use more than basic link schemes when they analyze web pages they use more advanced forms of link popularity Google, for instance, uses something called PageRank.
PageRank is based on a patented algorithm it’s a numerical value assigned by Google to every web page in its search index.
PageRank is complicated but that’s okay, you really don’t have to know exactly how it works. I’m going to distill it down to what’s important.
The PageRank value is an indicator of the worth of the page based on the number of backlinks pointing to the page.
In effect, websites get a vote for different pages by linking to them the more votes or links for a particular page.
The higher the PageRank of that page which tells Google that is likely to be more valuable than one with a lower PageRank.
That is basically link popularity, of course, and other link building factors, but PageRank goes even further.
Google considers not just the number of links pointing to a page but also the page ranks of the pages on which those links sit that is a link from a high PageRank page is worth more than a link from a low PageRank page.
Links from more popular pages are going to pass on more value than links from less popular pages, so each link to a web page acts like a vote or a collection of votes, the more links more votes.
Google considers other factors too. It looks at how many links appear on each page. Pages bots are shared among links on the page.
A link from a page with only one or two other links is worth more votes than a link from a page with the same PageRank but 50 or 100 links in effect.
All the links on a page share the pages of votes. So more outgoing links from a page means that each link is passing a smaller PageRank value to the page it links to.
Now, remember PageRank is passed from page to page not merely site to site.
Every page in a website has a page rank and that rank can vary greatly throughout the site pages within
Your own site passes PageRank from one to the other and when you link from your site to another site you are passing page rank to that other site.
Google uses PageRank to help it rank pages in the search results.
For instance, if Google has two pages that seem to be an equally good match for a particular search query.
The page with the higher page rank will rank higher in the search results because in effect the world wide web has voted for that page.
So that’s the essence of PageRank, a measure of how many links point to a page of link popularity that also takes into account the link popularity of the pages that contain those links and how many pages they link to.
There are probably various other factors we don’t know about. Because Google never said that PageRank is used by Google to help it decide which pages are most important and to rank them accordingly.
This is why links are so important and not just for Google. All others use something similar to PageRank.
It is the one reason why you must have good links if you want to have any chance of ranking well in the search results.
#3 Link Building Factor: “Pseudo” Page Rank
There’s a problem with PageRank.
PageRank is a critical concept used by Google for valuing web pages and thus determining which pages rank higher.
Links from pages with high PageRank are all things being equal more valuable than links with lower PageRank.
But how do you know if one page has a higher page rank than another?
Well, you don’t anymore Google used to provide page rank numbers for every webpage on the web.
You could even see a number in the Google browser toolbar when you loaded a page but Google no longer provides this information and is unlikely to do so again.
So how do you determine whether a link from site ‘A’ is better than from site ‘B’?
Well to fill the void left by Google pulling page rank numbers various companies now provide what I like to call pseudo page ranks.
These are numbers that have expressive value for a web page in a similar way that PageRank provided a value.
They’re not calculated in exactly the same way and in any case Google doesn’t state exactly how it calculates page rank.
But they still provide what is in effect a measure of an advanced form of link popularity.
A measure of value based on the links pointing to the web page where you can find these pseudo page ranks.
Here are some providers of these pseudo page rank numbers.
Well, majestic.com provides what it calls Citation Flow which is the equivalent to page rank and is on a scale of 0 to 200. It also provides trust flow which is a form of trust ring.
Moz provides something called Page Authority along with Domain Authority which is a sort of page rank for the entire website. Remember, page rank itself is related to individual web pages rather than entire sites.
These two services provide the pseudo PageRank information services both free and paid.
These measurements are not exact replacements for page rank but in many cases are closed.
They do still provide an idea of how valuable a link and link building factor and attributes from a particular webpage.
#4 Link Building Factor: Trust Rank
Maybe there is another critical way that links help your site by passing on trust is commonly known as trust rank and the concept is simple.
If a highly trusted website links to another site it’s likely the site being linked to can also be trusted.
So trust rank can be used to weed out low-quality sites that are likely spamming the sites, playing games to rank highly in the search results.
The trust rank process begins with a hand-picked list of trusted websites, newspapers, universities, radio and TV stations and so on.
These sites are reviewed and chosen by search engine employees and are given the highest trust rating.
Trust rank is passed from page to page, so we start with a trusted site, for instance, the New York Times.
Any link from The Times to another site is assumed to also be reasonably trustworthy and so the link passes on some trust when that site then links to another site, trust rank is passed on.
Yet again though not as much as links flow away from the trusted sites from site to site the trust rank passed gets weaker and weaker.
Links from trusted websites are more valuable than links from sites with no trust.
Trust rank helps the crawlers decide which pages to rank higher.
If a search engine is comparing two web pages that seem to be equally good matches for a searches query, the page that has a higher trust rank is going to rank higher.
You don’t have to understand how exactly trust rank works and indeed we don’t even know how the search engines have implemented this concept.
You just need to know that links from sites that are likely to be trustworthy are valuable links, this help your site in a variety of different ways
The first thing the links do for you is to help Google find your site.
The more links you have pointing to the site for, more often they’ll stumble across the site.
In fact, the way to get your site indexed is to point links to it.
The Google will follow these links, find your site, crawl and index it.
A site with no links pointing to it is in trouble. It’ll probably never be indexed.
After all, if nobody cares enough about the site to link to it the search crawlers wonder why they should care
about it either.
A single link might eventually make the major crawler aware of your site, but a hundred links will make them aware sooner and will give them more reason to index your site.
Links can also help you get more of your site indexed by pointing links not just to the homepage but to pages inside the site.
You’re telling the search engines that these internal pages are important so they might be worth indexing.
Now here is a critical function of links that are often overlooked. A link is good but a link with keywords is far better keywords in the links anchor text tell the search engines what the reference page is about.
This is a critical concept you could have thousands of badly keyworded links and thus rank badly whereas a few dozens nicely keyworded links might push your site to the top in the search results.
Because keywords are so important this means that internal links within your website are also very important.
But remember that internal links from page to page within your own site can also help you in the search results if they’re nicely keyworded.
Because the keywords help the search engines figure out what the reference pages are about.
Finally, let’s not forget the original purpose of links to help visitors actual people, not search engines find your website.
It’s worth remembering that links are useful from a totally non SEO standpoint.
The right link in the right place can bring people to your site.
#5 Link Building Factor: Search-Related Link Components
There are a few important things you must be aware of when creating links pointing to your site or even within your site in particular.
You should know about using keywords in the link anchor text the rel attribute and about how to use the alt attribute when placing links on images.
This point is critical you need links pointing to your site and even within your site that use your keywords in the anchor text the text that is visible to the browser using.
The anchor text also known as the link text appears between the anchor tags.
It’s the text that will actually appear on the webpage itself, the text that the user will read and click on for the purposes of SEO.
It’s always good if many of the links pointing to your website have anchor text containing keywords that you want your site to rank well for in the search engines.
The search engines read the anchor text and use it to tell them what the reference page is about.
One of the most common problems I see with my clients’ SEO efforts is that even if they have plenty of links pointing to their site, those links don’t have useful keywords.
You must get links with keywords in the anchor text when trying to get links from other sites back to yours.
You really need to be aware of the rel equals nofollow attribute.
#6 Link Building Attribute: rel attribute
The rel attribute can be used for various purposes but from an SEO standpoint it’s the rel equals nofollow attribute that provides a site owner with a way to tell the search engines not to follow the link.
In general, nofollow links provide no SEO value to your site.
Just assume that the search engines ignore them, of course, links aren’t always placed onto the text, they can also be placed on images.
From an SEO perspective putting links on text is generally better.
The text tells the search engines what the reference pages are bound so the texts can improve the pages rank in the search results for the keywords used in the anchor text.
Still now and then you’ll want to put links onto images as you can see here image links can be improved in a couple of ways.
It is always good to
- Use image file names with keywords in them.
- Always use an alt attribute in the image tag.
- Put keywords in the file name and alt attribute.
You can control when creating links in your own pages though when getting links from other sites back to yours they’ll be out of your control.
#7 Link Building Attribute: Title Attribute
Now let’s look at the title attribute.
This attribute is often used by people for SEO purposes.
The title attribute is intended to provide additional information about the link to browsers and other programs downloading web pages.
For instance, browsers may use this text and as pop-up text when users point at the link.
But does the title attribute actually help from an SEO perspective?
Probably not and certainly not with Google.
But it won’t hurt and perhaps it does help with some listing direcotries.
So when you’re creating links within your site or trying to get links from other sites pointing back to yours
these characteristics are important.
You need to be thinking about anchor text about the nofollow attribute and about the alt attribute when you have to put links on images.
So, these are all 7 Ultimate Link Building Factor and Attributes.
If you like reading this, you must share with your friends and others, and yes must implement it first!